RSS or Really Simple Syndication truly is a simple XML markup used to standardize content distribution and syndication. Why use RSS? Syndicating your content through various feed directories and search engines widen your distribution. Also provide your content consumers with an easy way to keep up with updates and new content.


RSS has an easy to build Structure. Start with an xml tag that has the attributes version and encoding. This is followed by an opening rss tag with a version attribute. The main feed information is stored in the channel block. The basic feed information required is title, link, and description. Optionally an image tag can be added if you want to include a site logo etc. Item nodes contain the feed content. You create an item for each content piece, article, news release, etc. Items need nested title, link, and description nodes that are published.